The challenge
I own UX Writing for BOLD's international products. That means several products, several locales, and more copy requests than one writer can draft from scratch.
Every project has its own voice, but the standards underneath are the same: purposeful, concise, conversational, and clear, and written so it still works after translation. I was re-explaining those standards in every review. I wanted them in the tool, not in my head.
What went into it
I wrote a UX Writing skill that LLM users can easily upload and use to generate copy. I use Claude. Here's what the skill covers.
The four quality standards
Every string has to be purposeful, concise, conversational, and clear. The assistant writes using those principles, the same way I do by hand.
Writing for Localization
No slang or idioms, active voice where possible, room for text expansion, and no overly excited tone, since enthusiasm doesn't land the same in every locale.
Our patterns and examples
Titles in sentence case with no end punctuation. Subtitles that add value and always end with a period. Buttons that say what happens next. Each pattern comes with real examples from our products, like "Add your resume" and "Upload one you already have or create a new resume."
Separate projects per brand
Voice comes from each project's own instructions, so the same assistant can write for different products without blurring them together.
Increasing efficiency, output, and consistency
Anyone who uses this skill can write more copy at a higher quality in less time.
Disclaimer: I still suggest folks run their copy by me in design reviews, as this is not a replacement for UX Writer.
Sharing it with the other writers and designers
I walked the writing and design team through how it edits, and set it up so each project's voice instructions plug in without touching the core rules.
Full case study available on request.