UX Writing for Localization

Maintaining quality UX Writing beyond English.

Localization · Style guides · Process

Company
BOLD
My role
UX Writer
Timeline
Ongoing

Background

Our resume-building sites service 30+ locales and languages. We rely on Linguists to translate our copy and make it resonate with users all over the world. That isn't possible unless the source copy is clear and easy to translate.

Socializing UX Writing within the international team

As the first UX Writer on the international team, I created and established a process to bring Localization earlier into the product process. Check out my doc below.

GIF of scrolling through the UX Writing for international process documentation.
Much to document!

Maintaining consistency

I worked with each linguist to develop style guides for each language. We all refer to these to keep punctuation, casing, style, and more consistent within each locale.

Screenshot of the style guide for Brazil with quick facts and communication style and strategy. Also show, side navigations showing the many other style guides by country.
Preview of Brazil's style guide

Elevating the quality of our copy with UX Writing workshops

I created a UX Writing workshop for Linguists to give them a better understanding of UX Writing principles. This increases our collaboration, and helps keep the sentiment of the source copy, even after it's translated.

Slide deck available upon request.

Full case study available on request.

Next caseAutofilling job application forms